Atomic elements shared across both products, plus the distinctive card & section-transition treatments that make each product feel like itself.
Positioning shift from "artisan" to "everyday ceremony." Research, brand platform, and a three-month rollout calendar delivered as a single dark-mode deck.
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Sailcloth and denim offcuts, cut into a single-panel carry that retires at zero stitches.
An angled caramel bar sweeps across the viewport for 620ms on section change, paired with a sub-5% flash and a 6px upward translation of the incoming section. Lands hard, then settles.